The Royal Riviera | True Blues

New jeans, old soul. Denim that feels authentically you.

Introducing True Blues, the Veronica Beard Fall 2026 denim campaign. Celebrating the spirit of authenticity and limitless potential, it spotlights our tried-and-true fits—plus a few new favorites.

Throughout the collection, signature silhouettes are reimagined with Western-inspired details, from suede paneling and patch pockets to triple-needle contrast stitching. Beloved fits like the Beverly Skinny-Flare, Taylor Wide-Leg, and Crosbie Slim Wide-Leg return in fresh washes and rich seasonal textures, including deep indigo denim and corduroy in shades of burgundy and espresso. The campaign also sees the debut of the Milla, a cropped, high-rise straight-leg that’s slim from hip to hem—designed to become your next denim staple. The result is a collection that’s timeless, effortless, and made to feel authentically you.

Recycling Program:

In Stores Only

20% Off a New Pair of Jeans

When You Bring in an Old Pair

From August 4 to August 23, bring any denim item (90% cotton or higher) to a VB store and receive 20% off any same-day, in-store denim purchase.