Retail Experience & Incubation

The Current & Beyond

The Royal’s high-touch Retail Experience & Incubation team offers solutions designed to help brands reach their fullest potential on property. Using a data-driven approach and deep knowledge in experiential retail, merchandising, marketing and public relations, the team works with best-in-class and emerging retailers alike to create unforgettable customer experiences.

In 2023, the team launched The Current (located inside the Hibel House), a unique and playful retail destination where shoppers can explore three coveted brand boutiques under one roof. The brands in residence include:

  • La Vie Style House