Women’s Wear Daily: LoveShackFancy Sets Store in Palm Beach

LoveShackFancy will open its third store, a 1,100-square-foot unit at Royal Poinciana Plaza, in December. The unapologetically romantic brand is simultaneously scouting for retail space on the West Coast and plans to open a location by the third quarter of 2020.

Existing LoveShackFancy locations in Sag Harbor, N.Y., and Manhattan’s Bleecker Street have become destinations for the vintage-inspired, uber-feminine styles.

Rebecca Hessel Cohen, LoveShackFancy’s founder and creative director, said she’s had Palm Beach, Fla., on her radar for some time. “The mother of our head of design lives in Palm Beach. She goes out dancing, sandy-toed. I’ve been hearing about Palm Beach and this feels like a good time to open there.”