POPSUGAR: Alice + Olivia Creates Masks Not Just For Those on the Front Lines but For the Public, Too
As a company, Alice + Olivia has been striving to help those on the front lines of the coronavirus crisis from the start, first adjusting its production team’s initiative to create 5,000 face masks that were donated to those in need and a selection of hospitals, including Lincoln Hospital and Montefiore Medical Center in the Bronx, Safe Horizon in NYC, and Vincere Cancer Center in Arizona.
Now, designer Stacey Bendet is rolling out phase two: jersey masks with her iconic Staceface print for the public that can also be used to protect nonemergency caretakers or as an added layer on an N95 mask to prolong its use. These are washable masks that retail for $10, and with the purchase of one, Stacey has promised to donate a mask to the medical community. In order to communicate to the public the importance of wearing masks right now — as recommended by the CDC — Alice + Olivia will launch a #MaskTogether campaign to help educate followers and encourage safety precautions.