During the 1960s, Daniel Cremieux, a French native, traveled to New York and immediately fell in love with preppy menswear and traditional American brands—he was inspired to bring this style back home with him. Cremieux, who aimed to create the best French preppy clothing brand out there, launched a line in 1976 and opened his first retail shop in Saint-Tropez. Soon after, Cremieux introduced additional locations in Paris and Aix-en-Provence, and now has boutiques all over the world featuring his luxury French-American menswear collections.