Palm Beach Daily News / The Shiny Sheet: “More to Come – Seven luxury labels plan to open in Royal Poinciana Plaza”

The Royal Poinciana Plaza recently announced seven new brands that plan to join the historic shopping center this fall.

Representatives for the recently renovated plaza say the “carefully selected mix” of new businesses will bring the property to 80 percent leased. They aim to reinvigorate the 180,000-square-foot, open-air plaza as “an oasis” of fashion, food, entertainment and amenities for residents and visitors.

“Our goal is to bring back the soul of The Royal – to nurture an intimate and charming place where people love to be,” said Samantha David, chief operating officer at WS Development and head of Up Markets, a division of WS, which owns and manages the plaza.

“The merchants and restaurateurs, we announce today, represent quality and uniqueness – most have fewer than five stores int he country and pride themselves on being high-touch in design and service, which is incredibly important to serving the rapidly evolving, young demographic,” she said in a statement Monday.  “We are proud to bring the brands we love, and believe that this eclectic mix speaks to how the community truly lives, aligning everyday essentials alongside life’s true luxuries.”

New brands joining the plaza include:

100% Capri — A luxury resort-wear boutique offering casual and elegant handmade linen for men, women and children.

Assouline  — A brand that specializes in supplying books, candles, stationery, furniture, gifts, accessories and other luxury items for private libraries.

BEACH — A new concept designed specifically for Palm Beach by luxury swimwear brand Everything But Water. The store will feature swimsuits, cover ups, sundresses, hats, handbags, jewelry, sandals, travel accessories and exclusive designer pieces.

Bognar & Piccolini — A Croatian children’s fashion brand providing artisan-crafted clothes for newborns and children 6 and under. The store also offers shoes, hair accessories, hand-knitted items and fragrance.

Cremieux — A French preppy menswear brand offering casual and chic styles. The brand features tailored classic shirts, pants, sportscoats, suits, sweaters, shoes and accessories.

Rani Arabella — An Italian cashmere brand specializing in women’s ready-to-wear garments, home fabrics and luxury gifts.

Serenella — A Boston-based American and European fashion boutique offering curated couture, clothes and accessories from an array of luxury designers and fashion houses.