Harper’s Bazaar: LoveShackFancy: The vintage-inspired label you’re going to want to add to your wardrobe immediately
Each week, we look into an exciting and innovative label that is taking the fashion world by storm in our regular feature #TheBrand. This time, we’re turning the spotlight on bohemian, vintage-inspired label LoveShackFancy.
Launched by former fashion editor Rebecca Cohen in 2013, the US brand has become renowned for its ditsy retro prints, breezy white cotton sun dresses and cosy knitted cardigans. Now with childrenswear, swimwear and nightwear under its belt, and with bridal and interiors coming next, the label is morphing into much more than the dress label it once was, heading into the direction of a full-blown lifestyle brand. We caught up with Cohen to find out how she got here and what might be next.
