Theory

Founded by Andrew Rosen in 1997, Theory revolutionized the contemporary market with its concept of the urban uniform, a modern edit of elevated essentials. A leader in Fast Retailing Group’s dossier, Theory balances luxury with accessibility in collections known for precisely tailored silhouettes and exceptional fabrics.

Theory services:

• Personal styling
• In-store shopping events
• Private store access
• Locating sizes and styles
• Gift ideas
• The Theory Edit: at-home, try-on program