Vogue: The decade-makers: 6 Australian greats that changed the course of local fashion
Now: Zimmerman on showcasing a local label on the world stage
Zimmerman has long stood for Australian ease and clothes made for chasing the sun, but their formidable global success has rendered them symbolic of something else: the unstoppable modern super-brand. By Edwina McCann.
It’s hard to overstate the success of the house of Zimmermann. Sisters Nicky and Simone have been part of Vogue Australia’s narrative for almost half of the 60 years it’s been published, but in the last decade their global expansion has made them world renowned, too. Their signature style has catapulted them into a league of their own, making them one of Australia’s most successful luxury fashion brands ever, both locally and in terms of export sales.
If Australians are recognised internationally as friendly and fun with an envied lifestyle, the Zimmermanns embody that spirit both in person and through their designs. They don’t take themselves too seriously, which, frankly, is refreshing in the fashion world, but I think means on occasion they are underestimated in terms of talent and business acumen.
