Palm Beach Illustrated: The Palm Beach 100

Lilly Leas Ferreira

General Manager

The Royal Poinciana Plaza

A fourth-generation Palm Beacher, Ferreira’s roots run deep in the island and in retail: She’s the granddaughter of Lilly Pulitzer and the great-granddaughter of department store magnate Rodman Wanamaker.  Today as The Royal Poinciana Plaza’s GM, she honors the town’s iconic past while shaping its future and leading the plaza through its first full-occupancy year and hundreds of events.  Prior to this position, she launched, grew, and sold a successful PR and consulting firm and worked for a Fortune 200 energy company before returning to her hometown.